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USS Constitution Museum: Charting A Bold Course Campaign

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New Fundraising Voice

I was lead Senior Copywriter challenged with creating a new campaign brand that complemented and refreshed the USS Constitution Museum’s brand – yet be powerful and descriptive enough to stand on its own to draw visitors and donations. Challenge met. The campaign renewed excitement among stakeholders, potential new donors, and visitors. And ignited fundraising support.

 

My role: Lead Senior Writer


My work:

Discovery | Key insights | Creative strategy | Theme development | Brand stories | Messaging guide

 Case for Support | Brand guide

Document Samples:

 Brand Story 

Case for Support

Campaign Messaging Guide

Campaign Samples:

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