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University Of Denver: The Denver Difference Campaign
Brand Development for DU
The success of what started as fundraising and recruitment campaigns grew into University of Denver’s new university umbrella campaign — elevating its brand, positioning DU as the new model for higher education, and energizing new and existing supporters.
The Denver Difference campaign has already won two ADDY awards and a number of industry awards.
My role: Lead Senior Copywriter
My work:
Discovery | Key insights | Creative strategy | Theme development | Brand stories | Messaging guides including
voice and tone | Case for Support | Brand guides
Document Samples:
Enrollment Messaging Brand Book
Campaign Samples:
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