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Summary

Award-winning senior copywriter and brand storyteller with extensive agency, in-house, and freelance experience. Specializes in brand stories, verbal identity, and multi-channel campaigns for complex, mission-driven industries including healthcare, higher education, nonprofits, fundraising, technology, and hospitality. Known for distilling complex information into clear, human messaging that connects emotionally and performs strategically. Highly collaborative, concept-driven, and adept at using AI tools to enhance creative thinking and efficiency.

Resume

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Senior Brand Copywriter
Parisleaf Branding Agency | Remote | 2 Years

• Led brand strategy and messaging, including brand stories, verbal identities, and voice and tone systems for nonprofits across healthcare, higher education, social services, and the arts.
• Partnered with art directors, designers, and client teams to develop full-funnel, multi-channel campaigns from concept through execution.
• Conducted discovery interviews and facilitated ideation to align stakeholders and shape compelling brand narratives.
• Developed campaign messaging, brand guides, cases for support, and storytelling frameworks across digital, print, and experiential channels.
• Contributed to multi-million-dollar fundraising outcomes through emotionally resonant creative concepts and strategic messaging.

Freelance Senior Copywriter | Remote |14 Years

• Concepted and delivered integrated campaign content for diverse clients using agency-level strategy and creative rigor.
• Produced brand-aligned advertising, marketing, and PR copy across digital, print, broadcast, and experiential channels.
• Supported brands including Marriott Hotels, Fazoli’s, St. Joseph Hospital, University of Louisville, and Ogilvy Worldwide.
• Created UX- and SEO-optimized B2C content for the Albertsons Pharmacy mobile app and led a refresh of pharmacy messaging to align with Albertsons enterprise brand architecture and voice.
• Served as a trusted creative partner for voice development, campaign ideation, and high-stakes messaging.

Senior Writer/Account Director
Ogilvy Worldwide | Washington, D.C. | 17 Years

• Developed integrated national and global campaigns across print, digital, and broadcast, including concept development, messaging strategy, and voice definition.
• Led projects end-to-end in fast-paced agency environments, collaborating across creative, account, production, and client teams.
• Crafted strategic messaging for regulated and complex industries, including healthcare, technology, government policy, and advocacy.
• Wrote editorial content, speeches, scripts, PSAs, websites, social content, UX copy, and direct response.
• Created conversion-focused messaging for healthcare providers, consumers, nonprofits, education, and government agencies, including NIH and CDC.

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  • Ongoing award-winning campaigns:

    • The Heart Truth, Red Dress campaign - women’s heart disease awareness 2002-2008; client NIH; lead writer for concept, launch and promotion; partnership outreach, national event support, scripts for First Lady Laura Bush

    • Business/Labor Responds to AIDS (CDC) - written materials for workplace policy, employee and community outreach

Additional Roles & Projects

• Director, Peritus Public Relations: Launched Lexington office; led PR, branding,campaigns.
• Lead Writer, National Association of Home Builders: Delivered branding, fundraising,advocacy campaign copy, and training videos and materials.
• Account Coordinator, Doyle Dane Bernbach (Audi / Volkswagen): Supported strategic campaign execution.
• Bureau Assistant, ABC News: Editorial and administrative support for national news coverage.

Notable Work

  • The Heart Truth — Red Dress Campaign (NIH)
    Led concept development for what evolved into the American Heart Association’s Go Red for Women, one of the most successful women’s health awareness campaigns in the U.S.

  • Business / Labor Responds to HIV/AIDS (CDC)
    Developed national communications and workplace outreach materials for long-running public health initiatives.

Industry Expertise

Healthcare • Higher Education • Nonprofits • Fundraising • Social Services • Advocacy • Women’s & Diversity Issues Internal Communications • Technology • Retail • Hospitality • Pharmaceuticals • Real Estate

Awards

ADDY Awards • CIPRA • PR Week • SABRE Awards

Past Clients - Partial List 

  • University of Denver 

  • USS Constitution Museum

  • Nicklaus Children's Hospital

  • AMIKids 

  • Centers for Disease Control (CDC)

  • National Institutes of Health (NIH) 

  • Miller-Coors Brewing

  • Tropicana 

  • BP (British Petroleum)

  • Save the Children

  • LG Electronics

  • University of Kentucky

  • University of Louisville

  • UPS (United Postal Service)

  • BP (British Petroleum)

  • Medicare

  • Society of American Florists

  • Business/Labor Responds to AIDS

  • National Home Builders Association

  • Chemical Manufacturers Association

  • HIV Vaccine Research

  • Federal Emergency Management Agency (FEMA)

  • Ford Motor Company

  • Pfizer

  • Glaxo Wellcome

  • District of Columbia Health Services

  • AmeriCorps

  • Better Sleep Council

  • Allegheny Energy

  • Constellation Energy Group

  • Wellstar Hospitals

  • Saint Joseph Healthcare

Brand Storytelling • Campaign Concepting • Voice & Tone • Narrative Strategy • Multi-Channel Copywriting • Fundraising • UX / SEO • Digital Funnels • Editing • AI-Enabled Copywriting

Core Strengths

Professional Experience:

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