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Nicklaus Children’s Hospital: Forward for Generations
Growing children’s health
Nicklaus Children’s Hospital is setting a standard for what a pediatric hospital can be — and the Foundation’s new campaign had to communicate what that meant for patients, families, and donors. I refreshed and updated their existing brand voice and copy across the campaign’s print materials and website to be friendlier and more conversational while reflecting the progress and hope the hospital brings to children and families.
My role: Senior Copywriter
My work:
Voice development | Brand messaging | Case for Support | Website copy refresh | Collateral
Document Samples:
Campaign Samples:
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