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National Institutes Of Health: The Heart Truth, Red Dress Campaign
Launching a legend
I was the lead Senior Copywriter and Account Director concepting and launching The Heart Truth, Red Dress campaign for women and heart disease — and helping guide the campaign for 8 years while at Ogilvy Worldwide. It has become one of the most successful and long-running public relations healthcare campaigns in recent history. It began as a NIH initiative and was later adopted by the American Heart Association. And it’s still going strong.
My role: Lead Senior Copywriter & Account Director
My work:
Brand theme | Discovery | Creative Strategy | Concepts | Execution | Scripts for First Lady Laura Bush
Events | Magazine Articles
Document Samples:
Campaign Samples:
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